Iris Coleman
26 November 2024 at 18:17
Ambrus Studio, under CEO Johnson Yeh, is pioneering the Web3 gaming model with Sui to monetize and educate about climate change. Their game E4C: Final Salvation targets emerging markets.
Ambrus Studio, led by CEO Johnson Yeh, is at the forefront of a transformative approach to gaming, integrating Web3 technology to address the challenges of monetization and climate change awareness. This innovative endeavor uses the Sui platform and its advanced capabilities, including the Move programming language and dynamic NFTs, to build E4C: Final Salvation, a game designed to penetrate traditionally underserved markets such as India, Pakistan, the Middle East, and Africa.
Innovative game design and monetization
Ambrus Studio's collaboration with Sui is key to the development of tradable and upgradable formats, which is expected to open up new revenue streams for influencers and creators. This model, based on infinitely custom skins, not only reduces customer acquisition costs, but also enhances personal engagement by allowing users to take an ownership stake in the game's success. This strategic approach aims to break the revenue cap typically associated with traditional free-to-play massively multiplayer online battle arena (MOBA) games.
Climate awareness through games
The game's title, E4C: Final Salvation, is a reference to the crucial issue of climate change, specifically referring to the projected 4°C increase in global temperature by 2100. Johnson Yeh emphasizes the game's dual mission: to entertain and educate. Players in environmental challenges. By incorporating climate change themes within an immersive gaming experience, Ambrus Studio seeks to raise awareness on a global scale.
Johnson's vision and experience
Johnson Yeh brings a wealth of experience from his time at Riot Games, where he played a pivotal role in elevating League of Legends Esports to unprecedented popularity in China. His vision for E4C: Final Salvation is derived from his background as a professional gamer and his passion for climate advocacy. This combination of gaming expertise and environmental concern uniquely positions Ambrus Studio in the gaming industry.
Technological backbone: role play
Sui's dynamic NFT technology is an integral part of Ambrus Studio's strategy, providing players with the ability to constantly update their skin themes, thus strengthening the decentralized skins market. Using zkLogin facilitates a smooth transition for players from Web2 to Web3, enhancing the user experience. This partnership not only supports the minting process and fast transactions, but also addresses high customer acquisition costs in emerging markets, making traditional leather selling methods more profitable.
The game was beta launched in India on September 27, 2024, and is now available globally. This represents an important milestone for Ambrus Studio as it aims to prove that Web3 games can be profitable and impactful in lower-tier markets, while also addressing one of the world's most pressing global challenges.
For more insights into Ambrus Studio's innovative approach, visit Sui Blog.
Image source: Shutterstock